ALDI has come out trumps in a new list of Australia’s most trusted brands from Roy Morgan but our local Samford and Brendale Community Bank (R) branches are as proud as punch.
According to the research group’s latest Net Trust Score survey, ALDI came in just ahead of insurer, NRMA, with Bendigo Bank, Qantas and Bunnings rounding out the top five spots. This sees the Germany supermarket giant toppling Qantas from the top spot previously. Australian-owned supermarket competitors, Woolworths and Coles, also rated highly but did not make the top 10.
Rounding out the top 10 from sixth to tenth position are: Kmart, ABC, IGA, Australia Post and ING. The list is based on a multi-round survey of 4000 Australians asking them which brands they trust as well as those they distrust. The four survey rounds were conducted in October 2017, then January, February and April 2018. Questions were unprompted and open ended.
To get the final figures, Roy Morgan subtracted the distrust score of each brand from its trusted score.
Despite ALDI’s strong position and IGA’s appearance in the top 10, Roy Morgan said supermarkets as a category have a minus Net Trust Score (NTS), and were trailing behind industries such as automotive, consumer product brands, travel and technology.
In the most recent Net Trust Score survey, Roy Morgan asked 4000 people which brands they trusted the most. And this was the result.
AUSTRALIA’S TOP 10 MOST TRUSTED BRANDS
3. Bendigo Bank
7. ABC Network
9. Australia Post